I don't see journalism, social media, and marketing as separate disciplines. I see them as different ways of telling a story. Whether an audience is watching a broadcast, scrolling through their feed, or discovering a brand for the first time, my goal is the same: create content that is thoughtful, engaging, memorable, and measurable. From producing a TikTok that generated 1.1 million views and 56,000 likes to helping grow The Daily Aztec's social media audience by 2,000+ followers and producing content for KUSI's Prep Pigskin Report, which has 46,000+ followers, I combine creative storytelling with an understanding of audience engagement to deliver meaningful results.